Considerations for Video Marketing 2024
If you are a marketer or a business owner, you know the importance of adapting to the changing needs and preferences of your audience. One of the most powerful ways to connect with your potential customers and showcase your value proposition is through the use of video content. Video marketing can help you increase engagement, awareness, trust, and conversions by providing visual, auditory, and emotional stimuli that capture attention and convey messages more effectively than text or images alone.
According to a recent report by Cisco, global video traffic will account for 82% of all internet traffic by 2024, and the average person will spend 100 minutes per day watching online videos. This means that there is a huge opportunity for businesses to leverage video to reach their target audience. In this blog post, we will explore how video marketing has evolved over the past decade and what are the best practices and strategies for creating and distributing effective video content in 2024.
As we can see from the Cisco report, video consumption and production have been growing exponentially over the past few years, driven by factors such as increased broadband accessibility, mobile device usage, social media platforms, and online streaming services. For example, in 2019, users watched an average of 84 minutes of video per day, up from 55 minutes in 2017. Moreover, the number of videos created and uploaded to online platforms increased by 36% from 2017 to 2018, reaching almost 3.7 million videos per day. This means that there is a lot of competition for attention and exposure among video creators and marketers.
Video marketing has changed a lot over the past decade. It's not just about making TV ads or putting videos on your website anymore. Nowadays, you can use video content to get people to know your brand, generate leads, keep customers happy, get more likes and shares on social media, send emails that get opened, host webinars and workshops, show off testimonials and demos, make explainer videos and vlogs, podcasting, live streaming, and more.
The options are endless, but so are the challenges and opportunities that come with them. Some of the things you might face in video marketing include:
Make your video content interesting and useful for your audience by showing them something they care about and relate to your brand.
Make your video content easy to find on Google and other search engines by using the right words, tags, titles, descriptions, and images to tell them what your videos are about.
Get your video content in front of as many people as by using platforms like YouTube, Vimeo, Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, and more.
Know if your video content is working well for you by tracking how many people watch, click, buy, or take action after watching your videos using tools like Google Analytics, YouTube Analytics, Vimeo.
By creating high-quality and valuable video content that showcases your brand personality and expertise, you can build trust, authority, and loyalty with your viewers and drive more sales and conversions.