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Proven Video Marketing Strategies That Work!
In today's fast-paced digital world, businesses must adapt and leverage various marketing strategies. One such powerful tool that has gained immense popularity in recent years is video marketing. This blog post will present compelling statistics and real-world examples that demonstrate the effectiveness of video marketing for small businesses. By the end of this article, you'll be convinced about incorporating videos into your marketing strategy to boost engagement, reach a wider audience, and ultimately increase sales.
Live-Action, or Animated. Which style is best?
So you’ve decided that you want to dip your toe into the video marketing deep end and produce your first video. There are so many different avenues to explore (talking head, motion graphics, stock footage, augmented reality, 360 video, explainer, powerpoint, and many more), how do you make the choice as to which one to create that is going to get the best engagement with your audience?
How can video marketing help your business?
Creating a video for your business can have a wide range of benefits. It can be used to educate customers, promote your brand, train employees, and provide entertainment to viewers. Here we discuss a few different ways in which you can use video to benefit your business.
2024 Video Statistics
Did you know that video marketing is the fastest-growing type of marketing in digital advertising? According to Statista, the amount spent on video marketing is expected to reach $92.25 billion, and account for 82% of internet traffic by 2024.
Tips for Professional Video Meetings
One of the biggest changes has to be the way we communicate within our teams, with clients and vendors, and with the outside world. The stay-home and shelter-in-place orders have kept us apart, but brought us new ways to come together. No longer are our meetings just phone calls. As humans, we are searching for the valuable face-time and human connection. This is where everyone’s favorite post-it note holder comes into play: The Webcam.